Deliveroo rolls out the Editions concept across Dubai

Deliveroo expands Editions concept with the opening of a third site in Hessa St, Dubai

  • Since launching its first Dubai site in JLT in October 2017 and the second in June 2018, Deliveroo continues to roll out Editions concept with a third site on Hessa St.
  • The new Hessa St. site will host 12 super kitchens, bringing 19 returning & new restaurant brands delivering exciting new concepts to customers
  • Hessa St Editions site will launch new delivery zones including: Al Quoz, Arabian Ranches, Al Barsha South, JVC, Studio City, Sports City, Motor City and Madinat Jumeirah.

Dubai UAE, February 2019 - Deliveroo, the leading on-demand food delivery service in the UAE, has launched a new site of super kitchens in Hessa St.  This national roll-out of Deliveroo's innovative Editions service comes seven months after the company opened its second site in Dubai, located in Business Bay, and demonstrates the company's fast-paced expansion in the region.

The 6,130 square foot site located in Hessa St., will host 12 kitchen units, bringing 19 restaurant brands and unique new concepts to customers in Dubai.  The site will operate 9am-11:30pm, seven days a week.

The Hessa St Editions site will launch new delivery zones. These new zones include: Al Quoz, Arabian Ranches, Al Barsha South, JVC, Studio City, Sports City, IMPZ, Motor City and Madinat Jumeirah.

This brings more selection that before for people in these areas, as the company's virtual Food Market will also be available, meaning customers can order from multiple restaurants in the same order.

Covering an array of cuisines, including Chinese, Greek, American, Italian, Thai, Hawaiian, Arabic and French, the super kitchens will host well-known restaurant brands such as Royal China, PizzaExpress, Cali-Poke, Go! Greek, Fuchsia, S'wich, Gallus, Clinton St. Baking Company, Br8 - The Bright Kitchen, Hippy Deli and Haagen-Dazs, in addition to unique new concepts such as Rose Bowl, Go! Healthy, balance, Blue Ribbon, Nu-TRAY-tious, La Petite Ferme and Puns.

By being in Deliveroo's Editions sites, restaurants are able to expand without needing a physical presence in the area, enabling partners to reach new customers at a lower cost. Restaurants use their own expert and highly passionate chefs, just as they do in their bricks and mortar restaurants; but, thanks to Deliveroo, they are able to bring the same restaurant-quality dishes to more people in new areas.

Anis Harb, General Manager at Deliveroo GCC, comments: "We're delighted to launch our third site of delivery-only kitchens in Dubai, bringing more selection to Deliveroo customers in the area. The kitchens in the latest Editions site includes a mixture of familiar highstreet restaurant brands and some exciting new concepts.  We are always looking for ways to better the food delivery experience for customers and restaurants alike, so this new launch is an exciting milestone for us. Tanya Azmi, Managing Partner at Fuchsia Restaurant LLC said: "We are excited to move into the third Deliveroo Editions site in Dubai. It's super helpful to be able to expand our delivery zones and get to more of our customers without having to incur the heavy start up costs associated with opening your own outlet.

"Deliveroo guarantees speedy delivery ensuring the freshness and taste that is paramount to Rose Bowl. As we expand our reach and audience, we are placing the building blocks for the next steps in Rose Bowl's plans as a growing business."

Wissam Menkara, Regional Sales Manager (Foodservice) - MEA at Haagen-Dazs said: "We are excited to launch Haagen-Dazs in Deliveroo Editions. The platform gives us the perfect opportunity to bring Haagen-Dazs to customers across more areas in Dubai.  Being closer to the customer makes sure our delicious, preservative free ice-cream arrives in optimal condition."

Samuel Charles, Digital Marketing Manager at PizzaExpress comments: "Deliveroo's Editions site on Hessa street allows us to expand into areas where PizzaExpress currently does not operate in, without the financial burdens and risks - making it the perfect platform to help grow the PizzaExpress business within the UAE."

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